When a baby is born, his skin is very delicate. That's why we've developed our formulations over 125 years to deliver perfect, gentler products for the entire family. Johnson's Baby Shampoo with our gentle formula has been specially developed to gently wash your baby's delicate hair and delicate scalp. It lathers quickly and is easy to rinse, leaving your baby's hair soft, shiny, healthy and clean and easy to style.When a baby is born, his skin is very delicate. That's why we've developed our formulations over 125 years to deliver perfect, gentler products for the entire family. Johnson's Baby Shampoo with our gentle formula has been specially developed to gently wash your baby's delicate hair and delicate scalp. It lathers quickly and is easy to rinse, leaving your baby's hair soft, shiny, healthy and clean and easy to style.