It dyes hair an attractive, long-lasting black color. It's easy to use, giving you excellent results without the hassle of blending or time. It's ammonia-free, making it a healthy and safe choice for your hair. It's enriched with many nourishing ingredients to give it unparalleled vitality. It's suitable for both men and women. It can be used to dye hair, beards, and mustaches. It's suitable for all hair types and doesn't harm the scalp. It completely eliminates gray hair.