Product Benefits: Sulfate-free shampoo gently removes heavy product build-up. A unique formula of shea butter and avocado oil nourishes the hair and softens its strands. Reduces hair breakage and reduces frizz. It works for dry and brittle hair. Ideal for curly, coily and wavy hair Instructions for use: To use, completely wet hair. Massage Avocado Hydrating Shampoo into damp hair from roots to ends. Lather, then rinse well with cold water. For hair with heavy build-up, a second lather and rinse is recommended. For best results, use with Cantu Avocado Moisturizing Conditioner and style with Cantu Avocado Curl Activator Cream.